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~person:"Lee, Joon Sung"
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Athletes
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Lee, Joon Sung
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Feess, Eberhard
13
Ko, Yong Jae
13
Arcidiacono, Peter
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Kinsler, Josh
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Torgler, Benno
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Mühlheußer, Gerd
11
Ransom, Tyler
11
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10
Dietl, Helmut
10
Sotiriadou, Popi
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De Bosscher, Veerle
9
Depken, Craig A.
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Franck, Egon
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Hill, James Richard
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Kunkel, Thilo
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
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Krautmann, Anthony Charles
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Lang, Markus
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Sommers, Paul M.
8
Breuer, Christoph
7
Kiefer, Stephanie
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Nüesch, Stephan
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Waddell, Glen R.
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Cohen, Alma
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Dilger, Alexander
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Fink, Janet S.
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Johnson, Candon
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Landais, Camille
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Levy, Nadav
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International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung
;
Kim, Daehwan
;
Jang, Wonseok
;
Jun, Soobum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
Saved in:
3
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
4
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
5
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
Saved in:
6
Does your left hand know what your right hand is doing? : impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation
Lee, Joon Sung
;
Babiak, Katherine
- In:
Sport management review
22
(
2019
)
4
,
pp. 553-565
Persistent link: https://www.econbiz.de/10012099446
Saved in:
7
Can winning take care of everything? : a longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser
Lee, Joon Sung
;
Kwak, Dae Hee
- In:
Sport management review
20
(
2017
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011736235
Saved in:
8
Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung
;
Kwak, Dae Hee
;
Braunstein-Minkove, Jessica
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
Saved in:
9
Athletes’ transgressions and sponsor evaluations : a focus on consumers’ moral reasoning strategies
Lee, Joon Sung
;
Kwak, Dae Hee
;
Moore, David J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
Saved in:
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