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Journal of marketing research : JMR
Journal of business research : JBR
92
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
NBER working paper series
32
Working paper / National Bureau of Economic Research, Inc.
30
International journal of consumer studies
29
The international journal of human resource management
29
Discussion paper / Centre for Economic Policy Research
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
SpringerLink / Bücher
27
NBER Working Paper
26
Psychology & marketing
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of travel and tourism marketing
25
Product experience
25
Marketing : ZFP ; journal of research and management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
CESifo working papers
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of behavioral decision making
16
Journal of marketing communications
16
Research
16
Asia Pacific journal of marketing and logistics
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
14
International journal of advertising : the review of marketing communications
13
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
5
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
6
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
Saved in:
7
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
Saved in:
8
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
9
Personal relevance and mental simulation amplify the duration framing effect
Ülkümen, Gülden
;
Thomas, Manoj
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 194-206
Persistent link: https://www.econbiz.de/10009737782
Saved in:
10
Judging the book by its cover? : how consumers decode conspicuous consumption cues in buyer-seller relationships
Scott, Maura L.
;
Mende, Martin
;
Bolton, Lisa E.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009755701
Saved in:
11
Beating the market : the allure of unintended value
Sela, Aner
;
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 691-705
Persistent link: https://www.econbiz.de/10010233190
Saved in:
12
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
13
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
Saved in:
14
Discrepant fluency in self-customization
Wilcox, Keith
;
Song, Sangyoung
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 729-740
Persistent link: https://www.econbiz.de/10009272383
Saved in:
15
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
16
The effect of need for uniqueness on word of mouth
Cheema, Amar
;
Kaikati, Andrew M.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 553-563
Persistent link: https://www.econbiz.de/10003983885
Saved in:
17
The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
Saved in:
18
Shaping customer satisfaction through self-awareness cues
Pham, Michel T.
;
Goukens, Caroline
;
Lehmann, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 920-932
Persistent link: https://www.econbiz.de/10008666367
Saved in:
19
Asymmetric social interactions in physician prescription behavior : the role of opinion leaders
Nair, Harikesh
;
Manchanda, Puneet
;
Bhatia, Tulikaa
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10008666385
Saved in:
20
On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
Saved in:
21
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
22
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
23
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
24
The dishonesty of honest people : a theory of self-concept maintenance
Mažar, Nina
;
Amir, On
;
Ariely, Dan
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 633-644
Persistent link: https://www.econbiz.de/10003793624
Saved in:
25
Interrupted consumption : disrupting adaptation to hedonic experiences
Nelson, Leif D.
;
Meyvis, Tom
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 654-664
Persistent link: https://www.econbiz.de/10003793627
Saved in:
26
Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
Saved in:
27
Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
28
"Says who?!" : how the source of price information and affect influence perceived price (un)fairness
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10003486922
Saved in:
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