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~person:"Picard, Robert G."
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Advertising
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Picard, Robert G.
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The journal of media economics
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ECONIS (ZBW)
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Economic growth and advertising expenditure in different media in different countries
Wurff, Richard van der
;
Bakker, Piet
;
Picard, Robert G.
- In:
The journal of media economics
21
(
2008
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10003743594
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2
Effects of recessions on advertising expenditures : an exploratory study of economic downturns in nine developed nations
Picard, Robert G.
- In:
The journal of media economics
14
(
2001
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001556550
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