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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
589
Business-to-business marketing
589
Lieferantenmanagement
327
Supplier relationship management
327
Beziehungsmarketing
148
Relationship marketing
148
Marketing management
81
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81
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69
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69
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8
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Möller, K. E. Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Journal of personal selling & sales management
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
589
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
6
Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets
Basu, Shubhabrata
;
Malik, Ashish
;
Munjal, Surender
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 11-26
Persistent link: https://www.econbiz.de/10014454746
Saved in:
7
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
8
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
9
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
10
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
11
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
12
Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Ferraris, Alberto
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
Saved in:
13
Uncovering the dark side of AI-based decision-making : a case study in a B2B context
Papagiannidis, Emmanouil
;
Mikalef, Patrick
;
Conboy, Kieran
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 253-265
Persistent link: https://www.econbiz.de/10014454905
Saved in:
14
From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
15
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
16
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
17
Climate change adaptation capability, business-to-business marketing capability and firm performance : integrating institutional theory and dynamic capability view
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
;
Zhang, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Saved in:
18
Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness
Samadhiya, Ashutosh
;
Kumar, Anil
;
Yadav, Sanjeev
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 510-525
Persistent link: https://www.econbiz.de/10014455359
Saved in:
19
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
20
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
21
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
22
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
23
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
24
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
25
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
26
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
27
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
28
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
29
The effects of a manufacturer's actions on supplier performance : insights from a contingent expectancy theory-based model
Joshi, Ashwin W.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 106-120
Persistent link: https://www.econbiz.de/10014282229
Saved in:
30
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
31
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
32
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
33
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
34
Developing identity of conscientious business-to-business organizations through integrative leadership
Keränen, Anne
;
Malmi, Karoliina
;
Nätti, Satu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 188-203
Persistent link: https://www.econbiz.de/10014282240
Saved in:
35
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
36
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
37
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Saved in:
38
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
Saved in:
39
Development of business-to-business relationships in turbulent environments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
Saved in:
40
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
41
Editorial: business networks and sustainability : past, present and future
Harrison, Debbie
;
Prenkert, Frans
;
Hasche, Nina
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. A10-A17
Persistent link: https://www.econbiz.de/10014369291
Saved in:
42
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
43
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
44
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
45
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
46
Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo
;
Musarra, Giuseppe
;
Banerjee, Sourindra
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
Saved in:
47
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
48
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
49
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
50
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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