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  • Search: subject_exact:"B-to-B-Marketing"
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Year of publication
Subject
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B-to-B-Marketing 4,083 Business-to-business marketing 4,080 Lieferantenmanagement 2,058 Supplier relationship management 2,058 Beziehungsmarketing 1,115 Relationship marketing 1,112 Business-to-Business-Marketing 585 Marketingmanagement 540 Marketing management 527 Electronic Commerce 501 E-commerce 447 Theory 384 Theorie 382 Deutschland 368 Germany 359 Salespeople 338 Verkaufspersonal 338 Verkauf 337 Selling 329 Marketing 322 Brand management 318 Consumer behaviour 318 Konsumentenverhalten 318 Markenführung 318 Business network 278 Unternehmensnetzwerk 278 Customer value 234 Kundenwert 234 Social Web 218 Social web 218 B2B 213 Betriebliche Wertschöpfung 201 Value creation 201 Customer satisfaction 200 Kundenzufriedenheit 200 Bundling strategy 189 Leistungsbündel 189 Customer integration 188 Kundenintegration 188 Lieferkette 188
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Online availability
All
Undetermined 1,635 Free 425 CC license 32
Type of publication
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Article 2,944 Book / Working Paper 1,456 Journal 9
Type of publication (narrower categories)
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Article in journal 2,393 Aufsatz in Zeitschrift 2,393 Aufsatz im Buch 488 Book section 488 Hochschulschrift 409 Thesis 315 Graue Literatur 169 Non-commercial literature 169 Case study 133 Fallstudie 133 Collection of articles of several authors 122 Sammelwerk 122 Bibliografie enthalten 94 Bibliography included 94 Working Paper 72 Arbeitspapier 71 Aufsatzsammlung 61 Lehrbuch 56 Textbook 44 Dissertation u.a. Prüfungsschriften 39 Ratgeber 32 Guidebook 28 Conference paper 19 Konferenzbeitrag 19 Handbook 15 Handbuch 15 Konferenzschrift 14 Collection of articles written by one author 11 Sammlung 11 Conference proceedings 9 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Fallstudiensammlung 4 Interview 4 Bibliografie 3 Forschungsbericht 3 Glossar enthalten 3 Glossary included 3
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Language
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English 3,315 German 1,074 Undetermined 19 French 5 Polish 4 Swedish 2
Author
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Kleinaltenkamp, Michael 60 Backhaus, Klaus 35 Homburg, Christian 28 Svensson, Göran 28 Lindgreen, Adam 26 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 20 Geiger, Ingmar 18 Jacob, Frank 18 Kowalkowski, Christian 18 Baumgarth, Carsten 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Ivens, Björn Sven 16 Sharma, Arun 16 Keränen, Joona 15 Schmitz, Christian 15 Terho, Harri 15 Grewal, Rajdeep 14 Lilien, Gary L. 14 Plinke, Wulff 14 Agnihotri, Raj 13 Brennan, Ross 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Pepels, Werner 13 Rangarajan, Deva 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Ellis, Nick 12 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Pförtsch, Waldemar A. 12 Snehota, Ivan 12
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Institution
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Springer Fachmedien Wiesbaden 41 Verlag Dr. Kovač 10 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 European Association for Industrial Marketing Research 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 Westfälische Wilhelms-Universität Münster 2 Wiley-VCH 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 AMACOM 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Econ Verlag 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 736 The journal of business & industrial marketing 306 Journal of business-to-business marketing 147 Journal of business research : JBR 129 SpringerLink / Bücher 91 Springer eBook Collection 36 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 25 Springer eBook Collection / Business and Economics 22 Gabler Edition Wissenschaft 21 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Europäische Hochschulschriften / 5 15 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 15 Business-to-Business-Marketing 14 European journal of marketing : EJM 14 essentials 14 Gabler Edition Wissenschaft / Business-to-Business-Marketing 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11
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Source
All
ECONIS (ZBW) 4,261 USB Cologne (EcoSocSci) 144 EconStor 2 OLC EcoSci 1 RePEc 1
Showing 1 - 10 of 4,409
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Disclosing transparency : a review of B2B marketing and supply chain research
Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94
Persistent link: https://www.econbiz.de/10015173270
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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149
Persistent link: https://www.econbiz.de/10015173281
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The brand-building process of B2B high-tech startups in an omni-digital environment
Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10015173324
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Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model
Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324
Persistent link: https://www.econbiz.de/10015173335
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Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation
Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194
Persistent link: https://www.econbiz.de/10015173338
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The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance
Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19
This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...
Persistent link: https://www.econbiz.de/10015324752
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Navigating the future of B2B marketing : the transformative impact of the industrial metaverse
Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - In: Journal of business research : JBR 188 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015159398
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Knowledge transfer in business-to-business customer relationship development
Lavan, Thusyanthy; Tran Trieu Khai; Chen, Joseph; Yao, Jun - In: Industrial marketing management : the international … 125 (2025), pp. 319-338
Persistent link: https://www.econbiz.de/10015331723
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Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - In: Industrial marketing management : the international … 125 (2025), pp. 355-372
Persistent link: https://www.econbiz.de/10015331814
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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