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~person:"Corsaro, Daniela"
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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4
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4
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Corsaro, Daniela
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
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Lindgreen, Adam
18
Baumgarth, Carsten
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Jacob, Frank
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Voeth, Markus
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Lilien, Gary L.
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Plinke, Wulff
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Weiber, Rolf
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Brennan, Ross
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Cova, Bernard
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10
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La Rocca, Antonella
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The journal of business & industrial marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Italian journal of marketing : ITJM
2
Marketing theory
2
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ECONIS (ZBW)
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1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
5
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
8
Perceptions of change in business relationships and networks
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 270-286
Persistent link: https://www.econbiz.de/10009544756
Saved in:
9
Alignment and misalignment in business relationships
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 1042-1054
Persistent link: https://www.econbiz.de/10009354609
Saved in:
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