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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
3,411
Business-to-business marketing
3,411
Lieferantenmanagement
1,522
Supplier relationship management
1,522
Relationship marketing
757
Beziehungsmarketing
755
Business-to-Business-Marketing
571
Marketingmanagement
453
Marketing management
440
Electronic Commerce
417
E-commerce
363
Deutschland
357
Germany
348
Theory
332
Theorie
330
Verkauf
279
Brand management
271
Markenführung
271
Selling
271
Salespeople
257
Verkaufspersonal
257
Marketing
232
Consumer behaviour
204
Konsumentenverhalten
204
Business network
188
Unternehmensnetzwerk
188
Social Web
186
Social web
186
Online-Marketing
169
Value creation
161
Betriebliche Wertschöpfung
160
B2B
159
Bundling strategy
159
Customer satisfaction
159
Kundenzufriedenheit
159
Leistungsbündel
159
Internet marketing
157
Customer value
143
Kundenwert
143
Innovation
139
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Undetermined
1,226
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285
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2,383
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1,352
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7
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1,916
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469
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402
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162
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162
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94
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66
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66
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56
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55
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44
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39
Ratgeber
32
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28
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15
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15
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15
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15
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14
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11
Sammlung
11
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9
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8
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8
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5
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5
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English
2,652
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1,066
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23
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Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
20
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ivens, Björn Sven
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
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Springer Fachmedien Wiesbaden
41
Verlag Dr. Kovač
9
Springer Gabler <Firma>
7
European Association for Industrial Marketing Research
3
American Marketing Association
2
De Gruyter Oldenbourg
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Econ Verlag
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
591
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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Source
All
ECONIS (ZBW)
3,591
USB Cologne (EcoSocSci)
144
RePEc
4
BASE
2
EconStor
1
Showing
1,951
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Date (oldest first)
1951
Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David
;
Heffernan, Troy
;
Morrison, Mark D.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010127847
Saved in:
1952
Delivery commitments in stochastic service networks : case of automobile service
Dulluri, Sandeep
;
Muthusamy, Ganesh
- In:
International journal of information systems and supply …
6
(
2013
)
2
,
pp. 50-61
Persistent link: https://www.econbiz.de/10010128214
Saved in:
1953
Operatives Vertriebscontrolling in österreichischen B2B-Unternehmen, Gender Differences in Complaint Behaviour, Präferenzmessung :Verbesserungspotentiale am Beispiel der Customer V...
2013
Persistent link: https://www.econbiz.de/10010187295
Saved in:
1954
Contractual satisfaction : the Polish and Tanzanian perspectives
Chao, Emmanuel
;
Andersen, Otto
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 155-173
Persistent link: https://www.econbiz.de/10010187439
Saved in:
1955
Effects of network embeddedness on the relationship between environmental volatility and interfirm contracts
Ryu, Sungmin
;
Cho, Hyejeong
;
Kim, Kyunghee
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010187440
Saved in:
1956
Trusting and monitoring business partners throughout the relationship life cycle
Kusari, Sanjukta
;
Hoeffler, Steve
;
Iacobucci, Dawn
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 119-138
Persistent link: https://www.econbiz.de/10010187441
Saved in:
1957
Commercial management : theory and practice
Lowe, David
-
2013
Persistent link: https://www.econbiz.de/10010215032
Saved in:
1958
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Saved in:
1959
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
1960
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
1961
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
Saved in:
1962
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
1963
Leveraging social media technology for business transformation : the case of corporate social communities
Gruner, Richard L.
;
Power, Damien
;
Bergey, Paul K.
- In:
Social media in strategic management
,
(pp. 27-42)
.
2013
Persistent link: https://www.econbiz.de/10010226716
Saved in:
1964
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
1965
Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
Saved in:
1966
Buyer opportunism in business-to-business exchange
Hawkins, Timothy G.
;
Pohlen, Terrance L.
;
Prybutok, …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1266-1278
Persistent link: https://www.econbiz.de/10010227759
Saved in:
1967
Power priorities in buyer-seller relationships : a comparative analysis
Meehan, Joanne
;
Wright, Gillian H.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1245-1254
Persistent link: https://www.econbiz.de/10010227763
Saved in:
1968
Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
Saved in:
1969
Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui
;
Wu, Jianfeng
;
Yang, Zhilin
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
Saved in:
1970
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
1971
Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik
;
Brozovic, Danilo
;
Holmlund, Maria
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
Saved in:
1972
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
1973
A validation of inputs and outputs of satisfaction in business-to-business relationships through a Nordic comparison
Rindell, Anne
;
Mysen, Tore
;
Svensson, Göran
; …
- In:
International journal of procurement management
6
(
2013
)
4
,
pp. 424-443
Persistent link: https://www.econbiz.de/10010207623
Saved in:
1974
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
1975
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
1976
Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext
Fredebeul-Krein, Tobias
;
Krafft, Manfred
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 189-207)
.
2013
Persistent link: https://www.econbiz.de/10010209816
Saved in:
1977
Vertriebsmanagement für Industriegüter
Budt, Michael
;
Lügger, Kai
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 67-90)
.
2013
Persistent link: https://www.econbiz.de/10010209826
Saved in:
1978
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
1979
Shouldn't customers control customized product development
Smets, Lydie P. M.
;
Langerak, Fred
;
Rijsdijk, Serge A.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10010210848
Saved in:
1980
Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín
;
Coughlan, Joseph
;
Kennedy, Aileen
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
Saved in:
1981
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
1982
The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces
Janita, M. Soledad
;
Miranda, F. Javier
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 814-823
Persistent link: https://www.econbiz.de/10010211306
Saved in:
1983
Network development and firm growth : a resource-based study of B2B Born Globals
Sepulveda, Fabian
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 792-804
Persistent link: https://www.econbiz.de/10010211314
Saved in:
1984
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
1985
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
1986
Relationship selling strategies to increase cooperation from dominant retail channel partners : findings of an exploratory study
Zippel, Christian
;
Wilkinson, John
;
Vogler, Thomas
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 709-724)
.
2013
Persistent link: https://www.econbiz.de/10009780061
Saved in:
1987
Vermarktung industrieller Serviceleistungen : eine Herausforderung für das Industriegütermarketing
Klimmer, Matthias
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 977-997)
.
2013
Persistent link: https://www.econbiz.de/10009780424
Saved in:
1988
B-2-B Netzwerke
Glowik, Mario
;
Bruhs, Sarah Maria
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 909-918)
.
2013
Persistent link: https://www.econbiz.de/10009780428
Saved in:
1989
Testing the Steve Jobs hypothesis in a B2B context : will a portfolio of hierarchically related technology products improve customer outcomes?
Kuruzovich, Jason
;
Han, Shu
;
Koukova, Nevena T.
; …
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009782125
Saved in:
1990
Special issue: Applied intelligent systems in business-to-business marketing
Martínez-López, Francisco J.
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 470-563
Persistent link: https://www.econbiz.de/10009783191
Saved in:
1991
The importance of brand on B2B markets : expert interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
Saved in:
1992
A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch
;
Lu, Tao
- In:
Journal of enterprising culture
21
(
2013
)
4
,
pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
Saved in:
1993
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
1994
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
1995
Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit
;
Donthu, Naveen
;
Parvatiyar, Atul
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009729472
Saved in:
1996
Management accounting change in an Egyptian organization : an institutional analysis
Youssef, Mayada Abd el-Aziz
- In:
Journal of accounting & organizational change
9
(
2013
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10009732038
Saved in:
1997
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
1998
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
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1999
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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2000
Managing creativity in business market relationships
Andersen, Poul Houman
;
Kragh, Hanne
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
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