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Davey, Janet
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Hirsch, Peter B.
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Health marketing quarterly
2
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1
International marketing review
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The journal of business strategy
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ECONIS (ZBW)
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1
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
2
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
3
Target market solutions in South African online businesses : the generational effect
Rudansky-Kloppers, Sharon
;
Strydom, Johan
- In:
Journal of African business
22
(
2021
)
2
,
pp. 209-234
Persistent link: https://www.econbiz.de/10012498243
Saved in:
4
The role of purpose in consumer choice : a comparison between baby boomers and millennials in Germany with a focus on sustainability and consciousness
Rennollet, Isabelle
;
Schmidkonz, Christian
;
Kraft, Patricia
- In:
World review of entrepreneurship, management and …
16
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258046
Saved in:
5
Profiling the ageing wellness consumers in the retailing context
Marjanen, Heli
;
Kohijoki, Anna-Maija
;
Saastamoinen, Kaisa
- In:
The international review of retail, distribution and …
26
(
2016
)
5
,
pp. 477-501
Persistent link: https://www.econbiz.de/10011625175
Saved in:
6
Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older
Morton, Cynthia R.
;
Kim, Hyojin
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011304095
Saved in:
7
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
8
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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