Biermann, Nina; Mahle, Irene; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2015) 4, pp. 10-19
This article handles the topic "Place Branding" using the example of Baden-Württemberg. Here the place branding measures of the German state Baden-Württemberg are examined, to lead the way in serving the target group "High Potentials" to further development. By complying with the...