Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

This study examines the utilization of the K-means clustering method to analyze Bahrain's aluminum industry. In addition, this study emphasizes the importance of clustering in understanding productivity, quality, and competitiveness within the sector. Data collection involved rigorous cleaning...

Purpose - This paper aims to address two fundamental questions: (1) How has Bahrain's industrial policy evolved during the 21st century? and (2) what factors contribute to this evolution? Design/methodology/approach - Utilizing secondary data, this paper identifies key decision-makers...