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Außenwerbung
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ECONIS (ZBW)
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subject_exact:"bannerwerbung"
(1,683 results)
1
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
2
Marketingkommunikation mit Out-of-Home-Medien : Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung
Kleinjohann, Michael
-
2021
Persistent link: https://www.econbiz.de/10012603998
Saved in:
3
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
5
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
6
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
7
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
8
Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard
;
Warnaby, Gary
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1402-1422
Persistent link: https://www.econbiz.de/10010433916
Saved in:
9
The dynamics and entrepreneurship of advertising in India
Bhatia, Tej K.
;
Bhargava, Mukesh
- In:
Advertising in developing and emerging countries : the …
,
(pp. 139-154)
.
2011
Persistent link: https://www.econbiz.de/10009261753
Saved in:
10
Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
Saved in:
11
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
12
Outdoor advertising rules and regulations
New Mexico State Highway Commission
-
1978
Persistent link: https://www.econbiz.de/10000531662
Saved in:
13
A history of poster advertising, together with a record of legislation and attempted legislation affecting outdoor advertising
Sheldon, Cyril
-
1937
Persistent link: https://www.econbiz.de/10002794491
Saved in:
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