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~subject:"Consumer behaviour"
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Consumer behaviour
basketball
104
Basketball
85
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63
Professional sports
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47
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45
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36
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31
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27
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discrimination
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Shuv-Ami, Avichai
3
Thrassou, Alkis
3
Vrontis, Demetris
3
Bergmann, Andreas
1
Bogner, Laura
1
Boyle, Brett
1
Byon, Kevin K.
1
Cianfrone, Beth A.
1
Fink, Janet S.
1
Grieve, Frederick G.
1
Hallmann, Kirstin
1
Mondello, Michael
1
Pitts, Brenda G.
1
Reuß, Konrad
1
Rishe, Patrick J.
1
Rocha, Claudio M.
1
Sander, Kathrin
1
Schmidt, Sascha Leonard
1
Schreyer, Dominik
1
Torgler, Benno
1
Wann, Daniel L.
1
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Zhang, Xiaohe
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics letters
1
International journal of sports marketing & sponsorship
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Consuming team sports : individual versus collective flow experiences and well-being
Hallmann, Kirstin
;
Reuß, Konrad
;
Sander, Kathrin
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 295-312
Persistent link: https://www.econbiz.de/10012800947
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
Age and organizational identification : empirical findings from professional sports
Bergmann, Andreas
;
Schmidt, Sascha Leonard
;
Schreyer, …
- In:
Applied economics letters
23
(
2016
)
10/12
,
pp. 718-722
Persistent link: https://www.econbiz.de/10011628459
Saved in:
4
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
6
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
7
Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.
;
Zhang, Xiaohe
;
Pitts, Brenda G.
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
Saved in:
8
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
Saved in:
9
Sport fans' responses to the end of the season
Grieve, Frederick G.
;
Wann, Daniel L.
;
Zapalac, Ryan K.
- In:
International journal of sport management and marketing …
4
(
2008
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10003816679
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