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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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Surveying organisational innovation on a European level : challenges options ; scientific follow-up of the community innovation survey (CIS) - projekt no. 8 ; analysis of empirical...
Wengel, Jürgen
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2000
Persistent link: https://www.econbiz.de/10001560255
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AWA '91 - West und Ost : Allensbacher Marktanalyse, Werbeträgeranalyse
1991
Persistent link: https://www.econbiz.de/10000906728
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AWA '90,'91 - Ost : Märkte und Medien in den neuen Bundesländern
1990
Persistent link: https://www.econbiz.de/10000906694
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Die Befragung
Holm, Kurt
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1982
Persistent link: https://www.econbiz.de/10000097251
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