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Journal of business research : JBR
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
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