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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Computerspiel
14
Video game
14
Advertising effects
10
Werbewirkung
10
Advertising
9
Werbung
9
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Children
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Product Placement
6
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advergames
4
Brand image
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Markenführung
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Psychology of advertising
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children
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persuasion knowledge
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An, Soontae
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Bernard, Françoise
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Boyland, Emma
1
Buijzen, Moniek
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Cauberghe, Verolien
1
Cauberghe, Veroline
1
Courbet, Didier
1
Ewing, Michael
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Guéguen, Nicolas
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Halimi-Falkowicz, Severine
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Hang, Haiming
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Panic, Katarina
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Peak, Hye-jin
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Psychology & marketing
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
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ECONIS (ZBW)
14
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1
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
5
Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10010256887
Saved in:
8
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
9
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
10
Age-dependent effects of food advergame brand integration and interactivity
Rifon, Nora J.
;
Quilliam, Elizabeth Taylor
;
Peak, Hye-jin
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 475-508
Persistent link: https://www.econbiz.de/10010412895
Saved in:
11
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
12
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
13
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
14
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
Saved in:
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