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Creating local brands in multilingual international markets
Zhang, Shi
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Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924159
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The multinational corporation as a multilingual community : language and organization in a global context
Luo, Yadong
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Shenkar, Oded
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2007
Persistent link: https://www.econbiz.de/10003554918
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