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~person:"Boatwright, Peter"
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Boatwright, Peter
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
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2
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
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