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Brand
27
Markenartikel
27
Brand management
26
Markenführung
26
Brand image
5
Markenimage
5
Consumer behaviour
3
Konsumentenverhalten
3
Strategic management
3
Strategisches Management
3
Betriebliche Wertschöpfung
2
Business ethics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Erfolgsfaktor
2
Globalisierung
2
Globalization
2
Immaterielle Werte
2
Intangible assets
2
Markenrecht
2
Social values
2
Soziale Werte
2
Success factor
2
Trademark law
2
Unternehmensethik
2
Value creation
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Asia
1
Asien
1
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1
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1
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Indien
1
Place marketing
1
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1
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1
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1
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1
Standortmarketing
1
Südostasien
1
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Article
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17
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English
27
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Ahmad, Sameena
2
Blackett, Tom
2
Clifton, Rita
2
Doane, Deborah
2
Poulter, Allan
2
Smith, Shaun
2
Allen, Tony
1
Anholt, Simon
1
Bahr Thompson, Anne
1
Bowker, Deborah
1
Brymer, Chuck
1
Chajet, Jonathan
1
Ellwood, Iain
1
Faulkner, Kim
1
Feldwick, Paul
1
Frampton, Jez
1
Gibbons, Giles
1
Hilton, Steve
1
Hobsbawm, Andy
1
Lindemann, Jan
1
Raison, Max
1
Simmons, John
1
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Brands and branding
The journal of brand management : an international journal
286
Journal of business research : JBR
275
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
72
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
NBER working paper series
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
European journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of strategic marketing
28
Journal of global marketing
26
Journal of retailing
26
Economics Papers from University Paris Dauphine
25
International journal of consumer studies
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
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1
What is a brand?
Blackett, Tom
- In:
Brands and branding
,
(pp. 13-25)
.
2009
Persistent link: https://www.econbiz.de/10003829785
Saved in:
2
The financial value of brands
Lindemann, Jan
- In:
Brands and branding
,
(pp. 26-44)
.
2009
Persistent link: https://www.econbiz.de/10003829786
Saved in:
3
The social value of brands
Gibbons, Giles
- In:
Brands and branding
,
(pp. 45-60)
.
2009
Persistent link: https://www.econbiz.de/10003829787
Saved in:
4
What makes brands great
Frampton, Jez
- In:
Brands and branding
,
(pp. 61-70)
.
2009
Persistent link: https://www.econbiz.de/10003829788
Saved in:
5
Brand strategy
Ellwood, Iain
- In:
Brands and branding
,
(pp. 73-95)
.
2009
Persistent link: https://www.econbiz.de/10003829789
Saved in:
6
Brand experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 96-111)
.
2009
Persistent link: https://www.econbiz.de/10003829791
Saved in:
7
Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
Saved in:
8
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-145)
.
2009
Persistent link: https://www.econbiz.de/10003829799
Saved in:
9
The public relations perspective on branding
Bowker, Deborah
- In:
Brands and branding
,
(pp. 146-156)
.
2009
Persistent link: https://www.econbiz.de/10003829800
Saved in:
10
Brand protection
Poulter, Allan
- In:
Brands and branding
,
(pp. 157-168)
.
2009
Persistent link: https://www.econbiz.de/10003829801
Saved in:
11
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2009
Persistent link: https://www.econbiz.de/10003829802
Saved in:
12
Branding in Asia
Chajet, Jonathan
- In:
Brands and branding
,
(pp. 184-197)
.
2009
Persistent link: https://www.econbiz.de/10003829803
Saved in:
13
From elephant to tiger : brands and branding in India
Raison, Max
- In:
Brands and branding
,
(pp. 198-205)
.
2009
Persistent link: https://www.econbiz.de/10003829806
Saved in:
14
Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 206-216)
.
2009
Persistent link: https://www.econbiz.de/10003829807
Saved in:
15
Brand 2.0 : brands in a digital world
Hobsbawm, Andy
- In:
Brands and branding
,
(pp. 217-233)
.
2009
Persistent link: https://www.econbiz.de/10003829809
Saved in:
16
An alternative perspective on brands : markets and morals
Doane, Deborah
- In:
Brands and branding
,
(pp. 234-245)
.
2009
Persistent link: https://www.econbiz.de/10003829812
Saved in:
17
The future of brands
Clifton, Rita
- In:
Brands and branding
,
(pp. 246-260)
.
2009
Persistent link: https://www.econbiz.de/10003829813
Saved in:
18
What is a brand?
Blackett, Tom
- In:
Brands and branding
,
(pp. 13-25)
.
2004
Persistent link: https://www.econbiz.de/10002754884
Saved in:
19
The social value of brands
Hilton, Steve
- In:
Brands and branding
,
(pp. 47-64)
.
2004
Persistent link: https://www.econbiz.de/10002754896
Saved in:
20
What makes brands great
Brymer, Chuck
- In:
Brands and branding
,
(pp. 65-76)
.
2004
Persistent link: https://www.econbiz.de/10002754914
Saved in:
21
Brand positioning and brand creation
Bahr Thompson, Anne
- In:
Brands and branding
,
(pp. 79-95)
.
2004
Persistent link: https://www.econbiz.de/10002754933
Saved in:
22
Brand experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 97-111)
.
2004
Persistent link: https://www.econbiz.de/10002754939
Saved in:
23
Brand protection
Poulter, Allan
- In:
Brands and branding
,
(pp. 157-168)
.
2004
Persistent link: https://www.econbiz.de/10002755025
Saved in:
24
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2004
Persistent link: https://www.econbiz.de/10002755062
Saved in:
25
An alternative perspective on brands: markets and morals
Doane, Deborah
- In:
Brands and branding
,
(pp. 185-198)
.
2004
Persistent link: https://www.econbiz.de/10002755098
Saved in:
26
Branding in South-East Asia
Faulkner, Kim
- In:
Brands and branding
,
(pp. 199-211)
.
2004
Persistent link: https://www.econbiz.de/10002755102
Saved in:
27
The future of brands
Clifton, Rita
- In:
Brands and branding
,
(pp. 227-241)
.
2004
Persistent link: https://www.econbiz.de/10002755121
Saved in:
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