//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Areni, Charles Scott"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand architecture"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
brand architecture
2
Brand
1
Brand extension
1
Dienstleistungsmarketing
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentransfer
1
New product development
1
Produktentwicklung
1
Services marketing
1
brand extensions
1
brand management
1
competitive positioning
1
line extensions
1
marketing strategy
1
services
1
sub-brand
1
sub-brands
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Areni, Charles Scott
Balmer, John M. T.
41
Melewar, T. C.
17
Kernstock, Joachim
11
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
7
Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Keller, Kevin Lane
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Strebinger, Andreas
5
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Kunkel, Thilo
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
more ...
less ...
Published in...
All
Journal of strategic marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
Saved in:
2
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->