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Best practice der Markenführung
The journal of brand management : an international journal
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European journal of marketing : EJM
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Advances in corporate branding
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of general management
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Manual of international marketing
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Qualitative market research : an international journal
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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European Sport management quarterly : ESMQ
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Family business review : journal of the Family Firm Institute
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Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
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