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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject_exact:"Brand architecture"
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Brand architecture
9
Markenarchitektur
9
Brand management
8
Markenführung
8
Corporate reputation
7
Firmenimage
7
B-to-B-Marketing
6
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6
Lieferantenmanagement
6
Supplier relationship management
6
Corporate branding
3
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B2B
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Brand extension
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Stakeholder
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Strategisches Management
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B2B branding
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B2B relationships
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Brasilien
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Gyrd-Jones, Richard I.
2
Iglesias, Oriol
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Ind, Nicholas
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Markovic, Stefan
2
Eisingerich, Andreas B
1
Foscht, Thomas
1
Haahtela, Kari
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Koch, Christian H.
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Koporcic, Nikolina
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Landgraf, Polina
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Liljander, Veronica
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Lim, Ming
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Lindgreen, Adam
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Liu, Yeyi
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Mingione, Michela
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Perin, Marcelo Gattermann
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Sarasvuo, Sonja
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Sheikh, Alireza
1
Simões, Cláudia
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Singh, Jaywant
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Tsai, Huei-Ting
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Journal of strategic marketing
7
Marketing intelligence & planning
7
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
European Sport management quarterly : ESMQ
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
4
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
5
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
6
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
7
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
8
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
9
Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza
;
Lim, Ming
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239
Saved in:
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