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isPartOf:"The journal of product & brand management"
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Brand architecture
14
Brand management
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8
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The journal of product & brand management
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
Corporate communications : an international journal
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International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
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Marketing intelligence & planning
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Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Manual of international marketing
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Qualitative market research : an international journal
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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European Sport management quarterly : ESMQ
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Family business review : journal of the Family Firm Institute
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ECONIS (ZBW)
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1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
8
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
11
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
12
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
Saved in:
13
Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore
;
Xie, Chunyan
;
Haugland, Sven A.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
Saved in:
14
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
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