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~person:"Holzer, Matthias"
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Arbeitskräfte
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Brand image
1
Brand management
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Internal branding
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Interne Kommunikation
1
Interne Markenführung
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Markenführung
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brand behaviour
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Holzer, Matthias
Tomczak, Torsten
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Esch, Franz-Rudolf
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Wentzel, Daniel
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Henkel, Sven
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Herrmann, Andreas
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Walter, Benjamin von
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Strödter, Kristina
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Bruhn, Manfred
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
2
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
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