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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Antecedents and outcomes of employee-based brand equity
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Innovatives Markenmanagement
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing : EJM
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The journal of brand management : an international journal
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing : ZFP ; journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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The Routledge companion to contemporary brand management
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The journal of product & brand management
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in corporate branding
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Brand the Future : systematische Markenentwicklung im B2B
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Consumer behavior analysis : (a) rational approach to consumer choice
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate communications : an international journal
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Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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