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~isPartOf:"Tourism management : research, policies, practice"
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Brand image
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Brand management
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Molina, Arturo
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Tourism management : research, policies, practice
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing intelligence & planning
11
Cogent business & management
10
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Global business review
6
International Journal of Research in Business and Social Science : IJRBS
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
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Cogent Business & Management
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Hamburger Schriften zur Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of sports marketing & sponsorship
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Ovidius University Annals, Economic Sciences Series
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
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1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
3
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
4
Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam
;
Chou, Sheng-Fang
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
Saved in:
5
A model of tourism destination brand equity : the case of wine tourism destinations in Spain
Gómez, Mar
;
Lopez, Carmen
;
Molina, Arturo
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011414960
Saved in:
6
An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy
;
Wickham, Mark
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
Saved in:
7
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
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