//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Betriebswirtschaftliche Studien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotionale Produktdifferenzierung
2
Markenwert
2
Psychometrie
2
Advertising effects
1
Consumer behaviour
1
Emotion
1
Handelsmarke
1
Konsumentenverhalten
1
Psychology of advertising
1
Store brand
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
German
2
Author
All
Thyri, Heidi
2
Published in...
All
Betriebswirtschaftliche Studien
Journal of business research : JBR
50
The journal of brand management : an international journal
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International Journal of Research in Business and Social Science : IJRBS
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Branding competence
4
Cuadernos de Gestión
4
more ...
less ...
Source
All
ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001707567
Saved in:
2
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
Persistent link: https://www.econbiz.de/10004713947
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->