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Brand equity
4
Brand image
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The journal of consumer marketing
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
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Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing intelligence & planning
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Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Science
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Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
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Global business review
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International marketing review
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Journal of air transport management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
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Cogent Business & Management
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Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Ovidius University Annals, Economic Sciences Series
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Post-Print / HAL
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
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Branding competence
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Cuadernos de Gestión
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
2
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
3
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
4
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Saved in:
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