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~subject:"Brand relationships"
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Brand relationships
Brand loyalty
978
Markentreue
865
Consumer behaviour
776
Konsumentenverhalten
774
Brand management
719
Markenführung
718
Beziehungsmarketing
668
Relationship marketing
668
Markenimage
557
Brand image
556
Markenartikel
538
Brand
525
brand loyalty
328
Customer satisfaction
203
Kundenzufriedenheit
198
Social Web
162
Social web
162
Internet marketing
126
Online-Marketing
125
Vertrauen
108
Confidence
107
Emotion
76
Brand Loyalty
74
Kundenbindung
72
Customer retention
59
Service quality
54
Dienstleistungsqualität
50
Viral marketing
44
Virales Marketing
44
Customer integration
42
Deutschland
42
Einzelhandel
42
Kundenintegration
42
Marketing management
41
Personality psychology
41
Persönlichkeitspsychologie
41
Retail trade
41
brand trust
41
Marketingmanagement
40
Germany
39
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Arcand, Manon
1
Baudry, Damien
1
Labrecque, Lauren I.
1
Marticotte, Francois
1
Swani, Kunal
1
Veloutsou, Cleopatra
1
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Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
3
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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