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isPartOf:"Asian Academy of Management journal : AAMJ"
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Relationship marketing
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brand loyalty
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Asian Academy of Management journal : AAMJ
Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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The journal of brand management : an international journal
28
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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SpringerLink / Bücher
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Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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The service industries journal
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Australasian marketing journal
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Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Science
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Cogent Business & Management
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Innovatives Markenmanagement
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International journal of retail and distribution management
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Journal of Business Research
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Journal of consumer behaviour : an international research review
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
2
Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
Saved in:
3
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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