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Search: subject_exact:"Brand management"
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Brand management
16,714
Markenführung
16,683
Consumer behaviour
7,158
Konsumentenverhalten
7,158
Markenimage
6,899
Brand image
6,772
Markenartikel
5,117
Brand
5,113
Beziehungsmarketing
2,471
Relationship marketing
2,469
Markenpolitik
2,172
Social Web
1,710
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1,708
Online-Marketing
1,525
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1,499
Marketingmanagement
1,357
Marketing management
1,343
Deutschland
1,167
Germany
1,110
Werbewirkung
1,109
Advertising effects
1,099
Marketing
844
Luxury goods
839
Luxusgüter
839
Werbung
728
Advertising
691
Einzelhandel
678
Retail trade
664
Theorie
660
Theory
660
Corporate reputation
650
Firmenimage
650
Brand loyalty
626
Customer satisfaction
615
Kundenzufriedenheit
614
Internationales Marketing
613
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595
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591
Handelsmarke
585
United States
576
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37
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4
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301
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132
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106
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100
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95
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94
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56
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51
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27
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16
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14
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13
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5
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Esch, Franz-Rudolf
126
Burmann, Christoph
124
Baumgarth, Carsten
85
Melewar, T. C.
72
Meffert, Heribert
61
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
51
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Christodoulides, George
27
Guzman, Francisco
27
Gupta, Suraksha
26
MacInnis, Deborah J.
26
Veloutsou, Cleopatra
26
Völckner, Franziska
26
Aaker, David A.
25
Langner, Tobias
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Diamantopoulos, Adamantios
24
Errichiello, Oliver Carlo
24
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Springer International Publishing
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
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Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of international consumer marketing
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of global marketing
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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Source
All
ECONIS (ZBW)
17,106
USB Cologne (EcoSocSci)
657
RePEc
97
BASE
15
EconStor
13
Other ZBW resources
3
ArchiDok
1
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10801
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
10802
Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah
;
Sharifah Faridah Syed Alwi
;
Md. Nor …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
Saved in:
10803
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
10804
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
10805
Aufbau und Führung von Nachhaltigkeitsmarken in Social Media
Haller-Mangold, Teresa
;
Schaltegger, Stefan
- In:
CSR und Social Media : unternehmerische Verantwortung …
,
(pp. 25-39)
.
2014
Persistent link: https://www.econbiz.de/10010402012
Saved in:
10806
An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
10807
Cross-cultural model of customer-based brand equity for a tourism destination
Ruzzier, Maja Konecnik
;
Antoncic, Bostjan
;
Ruzzier, Mitja
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10010367912
Saved in:
10808
Marketing self-branding strategies for social presence in digital media
Pennington, Robert
- In:
Policy and marketing strategies for digital media
,
(pp. 246-261)
.
2014
Persistent link: https://www.econbiz.de/10010369860
Saved in:
10809
Strategic marketing insights for small business meat retailers
Groenewald, A. C.
;
Prinsloo, J. J.
;
Pelser, T. G.
- In:
International business and economics research journal
13
(
2014
)
3
,
pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
Saved in:
10810
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
10811
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
10812
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
10813
The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10010370723
Saved in:
10814
Brands and branding in media management : toward a research agenda
Malmelin, Nando
;
Moisander, Johanna
- In:
JMM : the international journal on media management
16
(
2014
)
1
,
pp. 9-25
Persistent link: https://www.econbiz.de/10010370764
Saved in:
10815
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
Saved in:
10816
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
10817
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
10818
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
10819
Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara
;
Filippini, Roberto
;
Nosella, Anna
- In:
Measuring business excellence : the journal of …
18
(
2014
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
Saved in:
10820
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
10821
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
10822
The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Martinez-Garcia, Esther
;
Nicolás, Miguel Ángel
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010373827
Saved in:
10823
Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
10824
Marken als Sinnstifter : identitätsbasierte Markenführung als Antwort auf den Wandel
Abbate, Sandro
-
2014
Persistent link: https://www.econbiz.de/10010373913
Saved in:
10825
Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
-
2014
Persistent link: https://www.econbiz.de/10010373914
Saved in:
10826
Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W.
- In:
Journal of air transport management
37
(
2014
),
pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
Saved in:
10827
Leveraging employer branding, performance management and human resource development to enhance employee retention
Cascio, Wayne F.
- In:
Human resource development international : enhancing …
17
(
2014
)
2
,
pp. 121-128
Persistent link: https://www.econbiz.de/10010375142
Saved in:
10828
Let the cork fly : creativity and innovation in a family business
Carvalho, Luísa Cagica
;
Williams, Bill
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
2
,
pp. 127-133
Persistent link: https://www.econbiz.de/10010375319
Saved in:
10829
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
10830
Universität als Marke : Analyse und Konstruktion
Cecan, Ludmila
-
2014
Persistent link: https://www.econbiz.de/10010376006
Saved in:
10831
Marketing and destination branding
Lettner, Martina
- In:
The business of events management
,
(pp. 94-112)
.
2014
Persistent link: https://www.econbiz.de/10010376023
Saved in:
10832
The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
10833
An integrated model for extending brand based on fuzzy ARAS and ANP methods
Zamani, Mahmoud
;
Rabbani, Arefeh
;
Yazdani-Chamzini, …
- In:
Journal of business economics and management
15
(
2014
)
3
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010376618
Saved in:
10834
Brand aid : taking control of your reputation - before everyone else does
Linne, Larry G.
;
Sitkins, Patrick
-
2014
-
First Prentice Hall Press hardcover edition
Persistent link: https://www.econbiz.de/10010376685
Saved in:
10835
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
Saved in:
10836
Kunden-Engagement auf Marken-Fanpages : Chancen, Erfolgsfaktoren und Herausforderungen für das Kundenbeziehungsmanagement
Jahn, Benedikt
-
2014
Persistent link: https://www.econbiz.de/10010378938
Saved in:
10837
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
10838
Connected consumers' responses to negative brand actions : the roles of transgression self-relevance and domain
Trump, Rebecca K.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1824-1830
Persistent link: https://www.econbiz.de/10010379225
Saved in:
10839
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
10840
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
10841
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
10842
Meanings and implications of corporate social responsibility and branding in grocer retailers : a comparative study over Italy and the UK
Candelo, Elena
;
Casalegno, Cecilia
;
Civera, Chiara
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 351-369)
.
2014
Persistent link: https://www.econbiz.de/10010379286
Saved in:
10843
Intended brand associations : do they really drive consumer response?
Koll, Oliver
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1501-1507
Persistent link: https://www.econbiz.de/10010379291
Saved in:
10844
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
10845
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
10846
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
10847
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
10848
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
10849
Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima
;
Binninger, Anne-Sophie
;
Robert, Isabelle
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
Saved in:
10850
The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison
;
Newman, Alexander
;
Liu, Martin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
Saved in:
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