//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand name"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Perception
Markenname
167
Brand name
117
Brand management
88
Markenführung
87
Markenartikel
72
Brand
65
Consumer behaviour
59
Konsumentenverhalten
58
Markenimage
54
Brand image
53
Markenpolitik
35
brand name
35
Marketing
27
Werbung
21
Deutschland
20
Consumer preferences
15
Germany
15
Konsumentenpräferenzen
15
USA
11
Advertising effects
9
Verbraucherverhalten
9
Werbewirkung
9
Brand equity
8
Designation of origin
8
Herkunftsbezeichnung
8
International marketing
8
Internationales Marketing
8
Language
8
Markenwert
8
Marketing management
8
Marketingmanagement
8
United States
8
Consumer goods industry
7
Design
7
Experiment
7
France
7
Frankreich
7
Konsumgüterindustrie
7
Linguistics
7
Linguistik
7
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Carpenter, Thomas P.
1
Fischer, Alexander
1
Godlewski, Grzegorz
1
Hoffmann, Stefan
1
Kellaris, James J.
1
Kouril, Michal
1
Krautz, Carolin
1
Lowrey, Tina M.
1
Pogacar, Ruth
1
Roche, Sarah
1
Shrum, L. J.
1
Zalech, Mirosław
1
more ...
less ...
Institution
All
Christian-Albrechts-Universität zu Kiel
1
Published in...
All
Gabler research / Forschungsgruppe Konsum und Verhalten
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of paying attention to the logos of online travel agencies
Godlewski, Grzegorz
;
Zalech, Mirosław
- In:
Journal of vacation marketing
29
(
2023
)
4
,
pp. 584-601
Persistent link: https://www.econbiz.de/10014382460
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Essays on international marketing : a cross-cultural perspective
Krautz, Carolin
-
2017
Persistent link: https://www.econbiz.de/10011746655
Saved in:
4
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
5
Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Fischer, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383273
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->