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~isPartOf:"Journal of Indian business research"
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Product Placement
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Product placement
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Advertising effects
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Computerspiel
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Indien
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Video game
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Advergames
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Kureshi, Sonal
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Sood, Vandana
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Sreejesh, S.
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Vashisht, Devika
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Journal of Indian business research
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Post-Print / HAL
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Beiträge zur Analyse und Entwicklung der Medien
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Breaking new ground in theory and practice
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Business horizons
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Cutting edge international research
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of arts management
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1
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
2
In-film placement trends : a comparative study of Bollywood and Hollywood
Kureshi, Sonal
;
Sood, Vandana
- In:
Journal of Indian business research
3
(
2011
)
4
,
pp. 244-262
Persistent link: https://www.econbiz.de/10009388437
Saved in:
3
Indian gamers' recall, recognition and perceptions of in-game placements
Kureshi, Sonal
;
Sood, Vandana
- In:
Journal of Indian business research
1
(
2009
)
4
,
pp. 252-268
Persistent link: https://www.econbiz.de/10003910697
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