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isPartOf:"Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena"
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Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
The journal of brand management : an international journal
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European journal of marketing : EJM
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Advances in corporate branding
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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Journal of retailing and consumer services
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Journal of strategic marketing
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Symphonya. Emerging Issues in Management
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Manual of international marketing
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Family business review : journal of the Family Firm Institute
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Fashion branding and communication : core strategies of European luxury brands
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Markenportfoliomanagement als Ausgangspunkt für Innovationen : eine Analyse deutscher Messegesellschaften
Reger-Wagner, Kathrin
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 221-241)
.
2011
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