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Brand architecture
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International journal of industrial organization
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
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The journal of product & brand management
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Corporate communications : an international journal
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International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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Advances in corporate branding
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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Journal of retailing and consumer services
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Journal of strategic marketing
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Symphonya. Emerging Issues in Management
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Manual of international marketing
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Family business review : journal of the Family Firm Institute
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Fashion branding and communication : core strategies of European luxury brands
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
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2
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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