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Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
74
Luxusgüter
74
Advertising effects
49
Werbewirkung
49
Marketing management
45
Marketingmanagement
45
Brand equity
39
Customer integration
37
Kundenintegration
37
Social media
37
Personality psychology
36
Persönlichkeitspsychologie
36
Branding
35
Advertising
32
Emotion
28
Werbung
26
Customer satisfaction
25
Kundenzufriedenheit
25
Corporate reputation
24
Firmenimage
24
International marketing
24
Internationales Marketing
24
Brand loyalty
23
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22
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22
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583
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583
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583
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Ko, Eunju
11
Melewar, T. C.
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallace, Elaine
4
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
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Journal of business research : JBR
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
88
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
583
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1
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1
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
6
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
7
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
8
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
9
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
10
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
11
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
12
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
13
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
14
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
15
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Saved in:
16
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun
;
Chen, Jiawen
;
Zhao, Haichuan
;
Li, Muhua
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Saved in:
17
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
18
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
19
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
20
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
21
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
22
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
23
How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan
;
Swain, Scott
;
Friend, Scott B.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
Saved in:
24
When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
Saved in:
25
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
26
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
27
Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand
Cabano, Frank G.
;
Attari, Amin
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288108
Saved in:
28
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
29
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
30
That's the press, baby! : how journalists co-create family business brands meanings : a mixed method analysis
Mangiò, Federico
;
Mismetti, Marco
;
Lissana, Elena
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014288893
Saved in:
31
How to build a brand-oriented family firm : the impact of socioemotional wealth (SEW) dimensions
Temprano-García, Víctor
;
Pérez-Fernández, Hector
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303756
Saved in:
32
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
33
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
34
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
35
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
36
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
37
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
38
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
39
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
40
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
41
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
42
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke
;
Nakahara, Takanobu
;
Velasco, Carlos
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Saved in:
43
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
44
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
45
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
46
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
47
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
48
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
49
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
50
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
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