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Search: subject_exact:"Brand strategy"
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Brand management
16,729
Markenführung
16,728
Consumer behaviour
7,156
Konsumentenverhalten
7,155
Markenimage
6,841
Brand image
6,764
Brand
5,030
Markenartikel
4,997
Beziehungsmarketing
2,465
Relationship marketing
2,465
Social Web
1,699
Social web
1,699
Online-Marketing
1,511
Internet marketing
1,492
Marketingmanagement
1,312
Marketing management
1,305
Werbewirkung
1,101
Markenpolitik
1,099
Advertising effects
1,097
Deutschland
1,028
Germany
1,016
Luxury goods
828
Luxusgüter
828
Werbung
700
Advertising
688
Einzelhandel
664
Retail trade
660
Marketing
641
Corporate reputation
639
Firmenimage
638
Theorie
626
Theory
626
Brand loyalty
624
Customer satisfaction
614
Kundenzufriedenheit
614
Internationales Marketing
601
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592
USA
575
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565
Emotion
562
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6,545
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2,220
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4,412
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28
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9,919
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620
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490
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490
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437
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437
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378
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378
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301
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300
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242
Conference paper
114
Konferenzbeitrag
114
Reprint
104
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84
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84
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80
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79
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68
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54
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36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
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27
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13
Fallstudiensammlung
13
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13
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12
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12
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9
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2,667
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29
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15
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13
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4
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2
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1
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Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
76
Melewar, T. C.
70
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Guzman, Francisco
27
Ko, Eunju
27
Christodoulides, George
26
Gupta, Suraksha
26
MacInnis, Deborah J.
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
Langner, Tobias
23
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Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Published in...
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Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
88
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
16,734
RePEc
19
BASE
4
EconStor
2
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6601
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
Saved in:
6602
The contribution of marketing and branding efforts in food exports : evidence from panel data
Drivas, Kyriakos
- In:
Journal of agricultural & food industrial organization
16
(
2018
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011897305
Saved in:
6603
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
6604
Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua
;
Chen, Chien-Yu
;
Cheng, Jui-Chang
;
Teng, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
Saved in:
6605
Social brand management : how orientation events engage students with the university
Altschwager, Teagan
;
Dolan, Rebecca
;
Conduit, Jodie
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10011901482
Saved in:
6606
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
6607
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
Saved in:
6608
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
6609
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
6610
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
6611
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
6612
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6613
Dress for fit: an exploration of female activewear consumption
Zhou, Xiaochen
;
Hanlon, Clare
;
Robertson, Jonathan
; …
- In:
Sport management review
21
(
2018
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10011911342
Saved in:
6614
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
Saved in:
6615
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6616
Brand sustainability and brand development : critical issues for micro, small and medium enterprises in India
Lahiri, Isita
;
Banerjee, Monojit
- In:
International journal of entrepreneurship and …
22
(
2018
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10011912234
Saved in:
6617
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
6618
Understanding the influences of story elements in service businesses
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Liu, …
- In:
Service business
12
(
2018
)
3
,
pp. 601-619
Persistent link: https://www.econbiz.de/10011915163
Saved in:
6619
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
6620
Customer-based destination brand equity modeling : the role of destination resources, value for money, and value in use
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011915332
Saved in:
6621
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
6622
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
6623
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
6624
Diversification, branding, and performance of professional service firms
Castaldi, Carolina
;
Giarratana, Marco S.
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 353-364
Persistent link: https://www.econbiz.de/10011916521
Saved in:
6625
Designing brands and managing organizational politics : a qualitative case study of employer brand creation
Mölk, Andreas
;
Auer, Manfred
- In:
European management journal
36
(
2018
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10011917231
Saved in:
6626
Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom
;
Baumgartner, Hans
;
Winterich, Karen Page
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
Saved in:
6627
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
6628
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
6629
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
6630
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
6631
Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Rouziou, Maria
;
Dugan, Riley
;
Rouziès, Dominique
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10011917833
Saved in:
6632
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
6633
Conscious Capitalism : verantwortungsbewusste Unternehmens- und Markenführung : eine konzeptionelle, praktische, theoretische und empirische Untersuchung
Veldung, Susanne
-
2018
Persistent link: https://www.econbiz.de/10011917958
Saved in:
6634
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
6635
Customer based retail brand equity dimensions on retail brand equity of Pakistani markets
Umair, Muhammad
;
Ahmad, Mubarak
- In:
Journal of investment and management : JIM
7
(
2018
)
3
,
pp. 102-107
Persistent link: https://www.econbiz.de/10011918347
Saved in:
6636
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6637
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6638
Communicating green fashion across different cultures and geographical regions
Dickenbrok, Corinna
;
Martinez, Luis F.
- In:
International review on public and non-profit marketing
15
(
2018
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011918406
Saved in:
6639
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
6640
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
6641
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
6642
Diversity branding strategy : concealing implicit stereotypes and biased behaviors
Byrd, Marilyn Y.
- In:
Advances in developing human resources : ADHR
20
(
2018
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011919327
Saved in:
6643
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
6644
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
6645
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
6646
Coopetition in the French luxury industry : five cases of brand-building by suppliers of luxury brands
Depeyre, Colette
;
Rigaud, Emmanuelle
;
Seraidarian, Fabien
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 463-473
Persistent link: https://www.econbiz.de/10011919448
Saved in:
6647
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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