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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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Brand equity
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Markenwert
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Beziehungsmarketing
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Event marketing
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Event-Marketing
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Football
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France
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Frankreich
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Greece
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Griechenland
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Professional sports
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative market research : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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European management journal
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European research studies
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International journal of economics and finance
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International journal of economics and financial issues : IJEFI
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International journal of internet marketing and advertising : IJIMA
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International marketing review
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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PraxisWissen : German journal of marketing
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
2
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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