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Search: subject_exact:"Branding"
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Markenführung
16,725
Brand management
16,719
Consumer behaviour
7,161
Konsumentenverhalten
7,159
Markenimage
6,841
Brand image
6,762
Brand
5,030
Markenartikel
4,994
Beziehungsmarketing
2,463
Relationship marketing
2,463
Social Web
1,702
Social web
1,701
Online-Marketing
1,519
Internet marketing
1,496
Marketingmanagement
1,313
Marketing management
1,304
Markenpolitik
1,103
Werbewirkung
1,102
Advertising effects
1,095
Deutschland
1,030
Germany
1,018
Luxusgüter
829
Luxury goods
828
Werbung
702
Advertising
689
Marketing
676
Einzelhandel
664
Retail trade
660
Corporate reputation
641
Firmenimage
641
Theorie
628
Theory
627
Brand loyalty
624
Customer satisfaction
616
Kundenzufriedenheit
615
Internationales Marketing
601
International marketing
592
USA
577
United States
567
Emotion
562
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6,631
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2,404
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12,530
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4,489
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28
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9
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9,957
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9,957
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622
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496
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496
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453
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437
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437
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378
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378
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314
Arbeitspapier
305
Aufsatzsammlung
245
Conference paper
114
Konferenzbeitrag
114
Reprint
104
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86
Ratgeber
84
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80
Lehrbuch
79
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68
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54
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36
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36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Article
20
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13
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13
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12
Übersichtsarbeit
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11
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3
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Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
78
Melewar, T. C.
70
Keller, Kevin Lane
57
Balmer, John M. T.
45
Huber, Frank
42
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
36
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Schmidt, Holger J.
30
Ind, Nicholas
29
Sattler, Henrik
29
Romaniuk, Jenni
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Christodoulides, George
26
MacInnis, Deborah J.
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
Langner, Tobias
23
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Institution
All
Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hanken Svenska Handelshögskolan
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
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Published in...
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Journal of business research : JBR
585
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
78
Journal of the Academy of Marketing Science
77
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
60
International marketing review
59
Journal of global marketing
56
Journal of marketing research : JMR
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
55
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
16,783
RePEc
194
EconStor
37
BASE
34
Other ZBW resources
8
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6,851
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6851
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
6852
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
6853
The moderating role of local vs. foreign shopping context in consumer experience
Chan, Elisa K.
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011963156
Saved in:
6854
Determinations of factors influence to purchase the branded laptop on E-commerce
Suresh, V.
;
Sadasivan, K.
;
Vetriselvi, M.
;
Maran, K.
- In:
Asian African journal of economics and econometrics
18
(
2018
)
1
,
pp. 93-99
Persistent link: https://www.econbiz.de/10011963915
Saved in:
6855
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
6856
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
6857
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
6858
Taktiken im Marketing : wie bewegen wir den gleichgültigen Kunden? : denn der Brand tut's nicht mehr
Rutschmann, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
2
,
pp. 86-89
Persistent link: https://www.econbiz.de/10011965340
Saved in:
6859
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
6860
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
6861
May the force drag your dynamic logo : the brand work-energy effect
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011943268
Saved in:
6862
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
6863
The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011944936
Saved in:
6864
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
6865
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
6866
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
6867
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
Saved in:
6868
Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
Saved in:
6869
Raus aus der Nische : Fallstudie
Ofek, Elie
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 82-88
Persistent link: https://www.econbiz.de/10011950290
Saved in:
6870
Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn
;
Grisaffe, Doug
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
Saved in:
6871
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
6872
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
6873
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
Prapatsorn Suetrong
;
Pires, Guilherme D.
;
Chen, Tom
- In:
Global business & economics review
20
(
2018
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011953722
Saved in:
6874
Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Saved in:
6875
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
6876
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
6877
Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
Saved in:
6878
Coca-Cola, community, diversity, and cosmopolitanism : how public relations builds global trust and brand relevance with social media
Logan, Nneka
;
Tindall, Natalie T. J.
- In:
Ethical practice of social media in public relations
,
(pp. 138-153)
.
2018
Persistent link: https://www.econbiz.de/10011929846
Saved in:
6879
Community in context : comparing brand communities and retail store communities
Peters, Cara
;
Bodkin, Charles D.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
Saved in:
6880
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
6881
Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco
;
Scarpi, Daniele
;
Melara, Robert D.
; …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011929905
Saved in:
6882
Transformative retail services : elevating loyalty through customer well-being
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Heidemann, F.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 198-206
Persistent link: https://www.econbiz.de/10011929978
Saved in:
6883
A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, Julie A.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
Saved in:
6884
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
6885
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
6886
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
6887
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
6888
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping
;
Lin, Zhibin
;
Liu, Jonathan
;
Hui, Yan Keung
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
Saved in:
6889
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
6890
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
6891
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
6892
An empirical study of the language of brand taglines : a code mixing approach
Pareek, Priyanka
;
Ravi Kumar, V. V.
- In:
International journal of Indian culture and business …
17
(
2018
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011933859
Saved in:
6893
The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
Saved in:
6894
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
6895
A conceptual framework for retro marketing in sport
Scola, Zach
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
Saved in:
6896
Family business employer brand : understanding applicants' perceptions and their job pursuit intentions with samples from the US and Belgium
Arijs, Diane
;
Botero, Isabel C.
;
Michiels, Anneleen
; …
- In:
Journal of family business strategy
9
(
2018
)
3
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011934495
Saved in:
6897
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
6898
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
6900
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
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