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person:"Sheth, Jagdish N."
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
3
Supplier relationship management
3
Beschaffung
2
Organizational behaviour
2
Procurement
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B2B branding
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B2B markets
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Beziehungsmarketing
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Contingency theory
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Corporate Social Responsibility
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Dienstleistungsmanagement
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Emerging economies
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Firmenimage
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Market segmentation
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Marketingmanagement
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Marketingtheorie
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Marktsegmentierung
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Naresh K. Malhotra
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Sheth, Jagdish N.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
24
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
20
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Ulaga, Wolfgang
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
Binckebanck, Lars
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Legends in marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
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ECONIS (ZBW)
8
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
6
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
7
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
8
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
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