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~person:"Bodenstein, Gerhard"
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Search: subject_exact:"Business-to-consumer marketing"
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Consumer goods marketing
3
Konsumgütermarketing
3
Distribution channel
2
Marketing
2
Theorie
2
Theory
2
Vertriebsweg
2
00.09.1996
1
Beschaffung
1
Brand
1
Communication
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Deutschland
1
Einzelhandel
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Germany
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Key account management
1
Key-Account-Management
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Kommunikation
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Konsumgut
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Markenartikel
1
Procurement
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Quality management
1
Qualitätsmanagement
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Retail trade
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Social psychology
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Welt
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Bodenstein, Gerhard
Ahlert, Dieter
11
Gierl, Heribert
8
Klapper, Daniel
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Diller, Hermann
6
Gedenk, Karen
5
Großmann, Tina
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Meffert, Heribert
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Wright, Joshua D.
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Bjørnstad, Roger
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Gundlach, Gregory T.
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Görtz, Gunnar
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Helm, Roland
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Kalstad, Kjartan Øren
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Landschulze, Sebastian
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Borchert, Stefan
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Fantapié Altobelli, Claudia
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Hennig-Thurau, Thorsten
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Hesse, Josef
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Hurth, Joachim
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Klein, Benjamin
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Liu, Yanli
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Mosca, Fabrizio
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Neidhart, Michael
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Steenburgh, Thomas J.
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Zentes, Joachim
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Aaker, Jennifer
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Ahmed, Zafar U.
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Bauer, Erich
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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ECONIS (ZBW)
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
Saved in:
2
Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000546186
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3
Absatzkanalmanagement in der Konsumgüterindustrie : eine Analyse aus interaktionstheoretischer Sicht
Bodenstein, Gerhard
-
1992
Persistent link: https://www.econbiz.de/10013452266
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