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~person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
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Journal of the Academy of Marketing Science
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Weathering product-harm crises
Cleeren, Kathleen
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003633841
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2
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
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