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~person:"Geppert, Dietmar"
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Geppert, Dietmar
Crawford, Gregory S.
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Interaktive Medien als Kommunikations- und Distributionskanal für Güter und Dienstleistungen : die Akzeptanz bei Handel und Herstellern
Geppert, Dietmar
- In:
Handelsforschung
12
(
1997
),
pp. 417-438
Persistent link: https://www.econbiz.de/10001229911
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2
Interaktives Fernsehen als Promoter des Home-Shopping : die Akzeptanz der Verbraucher als Engpaß der Diffusion ; ein empirischer Beitrag zur Innovationsforschung
Geppert, Dietmar
-
1996
Persistent link: https://www.econbiz.de/10000988680
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