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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing : journal of research and management
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ECONIS (ZBW)
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How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
2
Essays on the success factors of cause-related marketing
Fries, Anne
-
2010
Persistent link: https://www.econbiz.de/10009259620
Saved in:
3
The effects of cause-related marketing campaign characteristics : a literature review
Fries, Anne
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008772669
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