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person:"Ko, Wai Wai"
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Cause-Related Marketing
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Ko, Wai Wai
Thomas, Sujo
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Liu, Gordon
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Bigné Alcañiz, J. Enrique
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Deb, Madhurima
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Journal of business ethics : JOBE
2
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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1
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
2
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
3
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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