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Cause-Related Marketing
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Cause-related marketing
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ECONIS (ZBW)
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Ethics in consumer choice : an empirical analysis based on the example of coffee
Langen, Nina
-
2013
Persistent link: https://www.econbiz.de/10009693431
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2
Cause related Marketing in Deutschland : theoretische Fundierung und empirische Analyse
Roos, Melanie
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2012
Persistent link: https://www.econbiz.de/10009533688
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3
Cause-related Marketing : theoretische und experimentell empirische Analysen preisbezogener Reaktionen der Kunden auf den Spendenbetrag
Stefan, Isabel
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009540996
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4
The effects of cause-related marketing on customers' attitudes and buying behavior
Steckstor, Denise
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2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383255
Saved in:
5
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
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6
Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
Saved in:
7
Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
-
2010
Persistent link: https://www.econbiz.de/10008823291
Saved in:
8
Essays on the success factors of cause-related marketing
Fries, Anne
-
2010
Persistent link: https://www.econbiz.de/10009259620
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