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~person:"Amawate, Vibhas"
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Beziehungsmarketing
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Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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Relationship marketing
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Brand image
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Buying Intention
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CRM
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Customer satisfaction
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attitude toward brand
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consumer Skepticism
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consumer psychographics
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consumer skepticism
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gender
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image of cause company
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Amawate, Vibhas
Thomas, Sujo
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Kureshi, Sonal
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Vlachos, Pavlos A.
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Bigné Alcañiz, J. Enrique
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Krishna, Aradhna
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Lafferty, Barbara A.
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Lee, Eun Mi
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Arora, Neeraj
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Beise-Zee, Rian
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Chawla, Deepak
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Cheng, Zhao-Hong
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Coleman, Joshua T.
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Edmondson, Diane R.
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Ferreira, Mauricio
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Fries, Anne
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Galera Casquet, Clementina
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Grigore, Georgiana Florentina
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Journal of marketing communications
1
Journal of strategic marketing
1
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Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
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2
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
3
Cause-related marketing and its impact on buying intention
Amawate, Vibhas
;
Deb, Madhurima
;
Manchanda, Mohit
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
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