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Search: subject_exact:"Celebrity endorsement"
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Branchik, Blaine J.
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Ghosh Chowdhury, Tilottama
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MacLachlan, Malcolm
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McAuliffe, Eilish
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Samman, Emma
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International journal of nonprofit and voluntary sector marketing
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Journal of marketing theory and practice
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
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2
The role of celebrity in endorsing poverty reduction through international aid
Samman, Emma
;
McAuliffe, Eilish
;
MacLachlan, Malcolm
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10003839083
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