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Celebrity endorsement
327
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203
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149
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celebrity endorsement
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celebrity endorsements
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ECONIS (ZBW)
327
RePEc
4
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
5
Celebrity vs. ordinary : an experimental investigation of the effect of celebrity vs. ordinary people endorsement on charity donations in Egypt
Abdelhamid, Samira
;
Mahrous, Abeer A.
- In:
EuroMed journal of management : EMJM
5
(
2023
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10014306643
Saved in:
6
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
7
The effect of celebrity endorsement on omission neglect at different levels of skepticism
Lopes, Evandro Luiz
;
Silva, Jussara Goulart da
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 803-817
Persistent link: https://www.econbiz.de/10013176939
Saved in:
8
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Do celebrities influence urban and rural bottom of the pyramid consumers? : a comparative study-based approach
Panda, Debadrita
;
Dasgupta, Tanmoy
- In:
International journal of management practice : IJMP
15
(
2022
)
6
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013415145
Saved in:
11
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
12
A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon
;
Jo, Myung-Soo
;
Sarigollu, Emine
;
Kim, Chang Soo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
Saved in:
13
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
14
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
15
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
16
TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
17
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
18
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Gursoy, Dogan
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 322-343
Persistent link: https://www.econbiz.de/10014513645
Saved in:
19
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
20
Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity
Javed, Hafiz Muhammad Usama
;
Yaqub, Rana Muhammad Shahid
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10014484235
Saved in:
21
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
22
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
23
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
24
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
25
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
26
Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
Saved in:
27
Celebrity commercial boosts viewers' dishonesty : an experimental study
Tobol, Yossef
;
Siniver, Erez
;
Yaniv, Gideon
- In:
Review of behavioral economics
10
(
2023
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10014441723
Saved in:
28
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
29
An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung
;
Jeong, EunHa
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
Saved in:
30
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
31
I love my cosmetics : educated young Muslim's behaviour of non-halal certified cosmetics
Abdul Hafaz Ngah
;
Tuan Mastiniwati Tuan Mansor
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2798-2820
Persistent link: https://www.econbiz.de/10014428807
Saved in:
32
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
33
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
34
Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia
- In:
The European journal of finance
29
(
2023
)
13
,
pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
Saved in:
35
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
36
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
37
The interaction effect of endorser type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
38
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
39
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
40
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
41
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
42
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
43
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
44
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
45
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
46
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
47
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
48
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
49
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
50
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
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