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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
6
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia
- In:
The European journal of finance
29
(
2023
)
13
,
pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
Saved in:
2
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
3
Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.
;
Sarawati, T. G.
;
Oktafani, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 77-86)
.
2020
Persistent link: https://www.econbiz.de/10012259358
Saved in:
4
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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