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subject:"Australien"
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Search: subject_exact:"Celebrity-Werbung"
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Australien
Celebrity endorsement
792
Celebrity-Werbung
792
Advertising effects
434
Werbewirkung
434
Consumer behaviour
293
Konsumentenverhalten
293
Markenimage
219
Brand image
213
Brand management
207
Markenführung
207
Werbung
123
Advertising
119
Sportler
96
Athletes
95
Social Web
89
Social web
89
Brand
70
Markenartikel
69
Credibility
62
Glaubwürdigkeit
61
USA
59
Internet marketing
58
Online-Marketing
58
United States
58
celebrity endorsement
56
Indien
50
India
49
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
33
Germany
31
Marketing management
29
Marketingmanagement
29
celebrity
26
China
25
Artists
23
Künstler
23
Reputation
23
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English
9
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Ilicic, Jasmina
2
Webster, Cynthia M.
2
Branigan, Elizabeth
1
Cornwell, T. Bettina
1
D'Rozario, Denver
1
Dix, Steve
1
Johns, Raechel
1
Lord, Kenneth R.
1
Mitsis, Ann
1
Pappu, Ravi
1
Phau, Ian
1
Pougnet, Sonia
1
Putrevu, Sanjay
1
Sassenberg, A.
1
Spry, Amanda
1
Weir, Brian
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Weir, Ruth
1
Yang, Guang
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European journal of marketing : EJM
1
International journal of nonprofit & voluntary sector marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
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1
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
2
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
3
The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel
;
Weir, Brian
;
Weir, Ruth
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
Saved in:
4
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
5
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
6
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
7
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
8
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
9
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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